Local SEO Services to Promote Your Local Business
For recent months, I
was struggling to have my restaurant business in Denver, Colorado on the
original pages of Google Places, Yahoo Local and Bing. I finally found the right
solution to all or any my difficulties - local SEO. I contacted a specialist SEO
company providing local SEO services. After analyzing my business and its
visibility issues, the SEO team presented me having an SEO package that included
a wide variety of strategies built to improve the se page ranking of my website
and drive more traffic and sales. Let's look at how these strategies worked to
market my business.
Local Listing Sites: Local SEO makes use of local
listing sites (e. g. Yellow Pages, Yahoo, Google, Bing etc) that target
local/geo targeted terms, for optimizing local search results. The SEO Company
provided strategies that helped increase the ranking of my local business
listing on these sites. Now, when someone searches for Denver-specific data
relating to my business, the information on my business that is stored on all
these sites appears as a top search result.
With enhanced online visibility, I discover that more local
customers have started to visit my website, that will be working to promote my
brand. My service provider took care to choose only local listing sites
authorized by Google for promoting my small business.
Back linking: Local
SEO services include building inbound links to a business website. In keeping
with Google's latest Penguin update, my SEO service provider took care to build
backlinks to my website from reliable websites with content relevant to my
business. I realized that relevancy was crucial because the search engines
identify keywords on the basis of the backlinks. Another significant aspect is
link speed or the speed at which backlinks are created. The SEO team built
backlinks slowly and systematically, as any unnatural speed might make Google
look at my links as spam. In addition, they also employed tactics such as social
bookmarking, article and forum submissions and other off-page activities.
Keyword variations, branded text, and other strategies were adopted to improve
results.
Social Media Promotion: My service provider also used
effective social media optimization strategies to drive my audience to my
website. They built my business profile on popular social networking sites such
as Facebook, Twitter, Google+ and more and created posts in them which helped
draw local customers to my website. They spread the posts
via'Share'or'Like'buttons. As search engines, particularly Google, show search
results from social media sites (Facebook, Google+, Twitter, and more) these
profiles are also helping to drive more organic traffic to my site. The SEO team
also promoted my business by creating videos and images of my restaurant and
sharing them through YouTube and Pinterest.
Social media marketing
involves the maximum utilization of marketing potential with the features (paid
advertising facility, contests, business pages in the case of Google+, and more)
in social media sites. In my experience, focusing on a particular social media
site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best
way to promote your business online.
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